YOUR DEDICATED WELLBEING COACH
MEET THE COACH WHO'LL GUIDE YOUR 28 DAY JOURNEY
PROFESSIONAL JOURNEY
With over 17 years in the health and fitness industry, I’ve coached more than 500 individuals - from elite athletes to stressed-out business owners - helping them find lasting structure, energy, and clarity in their lives. I’ve led gym teams, built a successful private training studio, designed workplace wellbeing programmes, and delivered hundreds of hours of 1:1 coaching.
The 28-Day Upgrade distils everything I’ve learned into a simple, structured, self-led experience. It’s designed specifically for busy professionals who don’t have time to overthink health, but know they can’t afford to keep neglecting it either.
My coaching has always focused on education and clarity. I want clients to understand the why behind the choices they make, because that’s what leads to sustainable results. This challenge reflects that philosophy: each video delivers one actionable idea, rooted in evidence and experience, that you can apply immediately. It’s not about perfection. It’s about building the habits and systems that carry you forward long after the challenge ends.
FAMILY, LIFE AND VALUES
Outside of work, I’m a husband and a father, and like many of the people I work with, I know what it’s like to juggle multiple roles. Running a business, supporting a team, being present at home - it’s rewarding, but it can also be draining. When your energy is constantly being spent on others, your own health and wellbeing often take a back seat.
That lived experience has shaped how I coach. I don’t offer rigid plans or unrealistic routines. Instead, I focus on strategies that work in real life, habits that are simple, adaptable, and supportive, not overwhelming. The 28-Day Upgrade is designed with this mindset in mind: it fits around your life, rather than expecting your life to fit around it.
Being a parent also taught me that how I look after myself affects everyone around me. When I’m stretched too thin or running on fumes, I don’t show up the way I want to. But when I make time to move, rest, and refocus, I lead better, work better, and live better. This challenge is about giving you the same reset. so you can operate from a place of strength, not survival.
At the core of everything I do are the values I live by: honesty, clarity, consistency, and compassion. My coaching isn’t about pressure or perfection, it’s about giving you the tools, guidance, and space to build a version of health that actually works for you.
WALKING THE TALK
My own journey with health and fitness has shifted a lot over the years. Like many in the industry, I started out chasing perfection - strict routines, rigid meal plans, training like an athlete. And while that might work for a while, it rarely lasts when life gets busy or priorities change. Eventually, I realised that health isn’t about doing everything perfectly. It’s about doing the right things consistently, in a way that supports your life rather than complicates it.
These days, I focus on balance, sustainability, and long-term energy. I still train regularly, eat well, and challenge myself, but not at the expense of my recovery, family time, or mental clarity. I’ve learned that discipline and flexibility aren’t opposites, they can work together. And that’s the mindset I bring into everything I coach.
The 28-Day Upgrade reflects this approach. It’s not a bootcamp or a quick fix. It’s a structured reset that helps you build better habits, re-energise your routine, and regain control when life’s felt a little off-track. There’s no pressure to be perfect, just a clear, practical framework to help you feel and function better.
And because I know how easy it is to lose momentum once a programme ends, you’ll get lifetime access to all of the challenge content. That means you can revisit the coaching, the workouts, and the wellbeing tools any time you feel like you need a reset - next month, next quarter, or next year. Your health isn’t a one-time project. It’s something you come back to, and this challenge is designed to come back with you.
Curious about what it’s like to work with me?
The best way to find out is to experience it for yourself. The 28-Day Upgrade is where we start. Simple, structured coaching designed for busy people who want to feel better, think clearer, and lead with more energy.
